Why You Should be Selling Digital Products During the Holiday Season
The holiday season is typically a great time for selling products online. But let's face it, it can also be a time of last-minute shopping and missed shipping deadlines. This is where the power of digital products comes in, offering a seamless solution for both creators and supporters. Even if your fans & supporters are behind on their holiday shopping, they can still make a purchase without the stress of wondering if their gifts will arrive on time. Let’s dive into why selling digital products through platforms like Fourthwall is a wise strategy during the holiday rush.
Why Digital Products are Great for the Holidays
1. Instant Gratification for Supporters
In a world where immediacy is valued, especially when shopping, digital products are the ultimate last-minute gifts. Whether it's a digital art piece, a digital planner, or a subscription to your memberships for exclusive content, these products can be purchased and ‘delivered’ instantly.
2. No Shipping, No Worries
One of the biggest challenges during the holiday season is shipping. With an increased demand on postal and courier services, strict shipping cutoffs are inevitable. With digital products, here's no need to worry about shipping costs, delays, or needing to purchase at an earlier date. This convenience is a huge plus for supporters who prefer a more hassle-free option. Using Fourthwall, you can also add digital products onto physical products. This is like giving a free digital gift to customers when they make a purchase.
3. Expanding Your Product Range
Offering digital products allows you to diversify your product range, since you’re no longer just limited to physical merchandise. This could include online courses, tutorials, personalized video messages, or digital downloads like wallpapers or art printables. This expansion not only caters to a wider range of supporter interests but also showcases your versatility as a creator.
4. Cost-Effective and High Margin
The cost of producing digital products is typically lower than physical goods. There's no need for inventory, storage, or material costs. This means a higher profit margin for you. Additionally, once a digital product is created, it can be sold an infinite number of times without additional production costs. This aspect makes digital products a financially smart choice for creators.
5. Long-Term Engagement
Digital products can be a gateway to long-term engagement with your supporters. For example, selling a membership or subscription as a digital gift can lead to sustained interaction and support in the future. You can also collect emails through digital product purchases, which is a great way to stay in touch and re-engage customers. This ongoing engagement is beneficial for building a loyal supporter base.
Digital Product Inspiration
There are three creators that have found the perfect way to offer digital products on their sites. Each creator has totally different audiences, so their shops serve as great examples of what you can potentially offer on yours. Check them out to find some product ideas for your site:
Danielle’s online store, the Basement Shop, has a mixture of physical and digital products. She has done an amazing job of curating digital product options that anyone can get excited about. She offers custom videos, downloadable art, music albums, and even coloring sheets! Specifically highlighting her art offerings, this is a great option for creators that also offer prints on their site. If someone misses the shipping deadline for an art print, they can order the digital version and print it themselves!
Danielle also offers free digital products. This is a great way to increase customer retention. Even if customers opt for free options, you can collect their emails and stay in touch with them for future drops. They’ll also become familiar with your brand, which increases the chance of them making a purchase in the future.
Patrick is known for being an expert at DaVinci Resolve Plugins, templates, and tutorials, which is exactly what he offers on his YouTube channel as well as on his online shop. He offers three categories of digital products: free presets, premium products, and 1:1 coaching. If you’re interested in learning how to use DaVinci Resolve, or need help using the platform, Patrick has you covered with a plethora of digital options.
3. ASMRxBABEE
Julia is an ASMR content creator who mostly publishes content on YouTube and TikTok. She’s done a great job of offering digital products to her community in the form of custom video messages. This is a great example of creating digital products that align with your content and what your audience wants.
Some top digital products ideas are:
- Online courses, toolkits, or templates
- Printables or downloadable content like artwork, photography, planners
- E-books
- Music
- Software
- Video content
It’s Not too Late to Start
The holiday season is the perfect time to explore the potential of digital products. By offering instant, accessible, and diverse options, you not only cater to the needs of your supporters but also leverage a smart business strategy. Digital products are not a last-minute resort; they are a forward-thinking approach to maximizing your creative potential and enhancing your relationship with supporters. Fourthwall allows you to create digital or physical products and sell them through your own custom site. Get started today!