Consumers rush to buy products during the holidays. Are you ready for the busiest season of the year? In 2021, consumer e-commerce trends showed that 57% of shoppers start shopping on or before Thanksgiving. On Fourthwall, the average number of orders doubled from November 15th to December 15th in 2022. If you’ve been debating launching your online shop, now is the time to finally get started.

Just imagine... a unique item from your shop, wrapped and gifted to a loved one. Or, picture your merchandise being featured on a list of someone’s "Black Friday must-haves." Better yet, envision your supporters creating their holiday wishlists and adding something from YOUR shop right at the top.

Why The Holiday Season Is Prime E-Commerce Time

• Boosted Spending: Supporters are in the buying mindset. They're not just browsing; they're actively seeking out gifts and deals. Your shop could be the perfect place for them to find a gift for family and friends.
• Sentimental Value: Items purchased during the festive season often carry a sentimental value. Your community wants to support you. What's better than knowing your merchandise holds special meaning for someone out there? 
• Increased Visibility: With heightened online activity during the holidays, there's a higher chance for your shop to get noticed. Plus, word of mouth is powerful. One supporter raving about your merchandise can lead to a snowball effect.

Making It Happen With Fourthwall

Now, while the idea of starting an online shop might sound daunting, Fourthwall has got your back. Whether it's custom apparel, homeware, accessories, or even offering custom memberships, you're in the right place. With user-friendly tools and a streamlined setup process, you can have your digital storefront up and running within minutes. 

It’s Not too Late, but the Clock is Ticking 

With shipping deadlines around the corner, now is the prime time to launch. This ensures that your supporters have ample time to order, and more importantly, receive their desired items before the holiday festivities kick off. Try to encourage your supporters to order before the end of November. All important shipping cutoff dates are listed here. 

What’s Next?

Let’s get you started on this journey today. You can make it happen in just a few steps. 

1. Sign up and create your shop. You can use our theme editor to customize your site
2. Think about what products your community may want, or ask them what they would like to see
3. If you already have designs, upload them and place them on your chosen products. If you don’t have designs, ask someone in your community if they’d be able to spin some up for you
4. If you’d like to see your products in person before selling them, order samples
5. Once you feel ready, promote to your supporters! Tell them why this is so important to you, and make sure to show your appreciation for early buyers 

If you decide to open your shop, you should know some best practices for making the most of the holiday season. Check out some helpful features, top tips, and more in our recent blog. 

Think of the unmatched potential of what your online shop could achieve during this season. Make the most of the festive rush, and let Fourthwall be your guiding star on this exciting journey. Your future shop is just a click away!