Instagram has been rapidly evolving over the past few years, consistently rolling out new features designed to enhance creator engagement and monetization opportunities.
One of the most significant additions is Instagram Subscriptions, a groundbreaking tool that enables creators to offer exclusive content and special perks to their most dedicated followers in exchange for a monthly fee. This feature mirrors the growing trend among creators who are adopting subscription models to generate sustainable revenue streams.
In this article, we'll explore the importance of Instagram for creators, delve into the mechanics of the new Instagram Subscription feature, and discuss strategies to maximize its potential.
From setting up subscriptions to engaging your audience effectively, we’ll cover everything you need to know to thrive in this exciting new monetization landscape.
Instagram Subscriptions allow creators to offer exclusive content and unique experiences to their most loyal followers in return for a recurring monthly fee. Instagram's subscription feature is currently available in limited countries, with plans to roll it out globally. This is a simple way to add an additional stream of income for creators and influencers alike - and you can read even more about How You Can Maximize Revenue with Memberships and Digital Products.
Instagram subscriptions come with various features that allow creators to engage with their subscribers and offer personalized content. Some of the key features include:
Instagram Subscriptions offers several benefits to creators looking to monetize their accounts:
Before setting up Instagram Subscriptions, there are a few requirements you’ll need to meet:
Follow these steps to set up Instagram Subscriptions:
Instagram Subscriptions come with a range of pricing options, which can vary depending on your audience, niche, and the type of content you’re offering. The current pricing options range from $0.99 to $99.99 per month. The amount you charge for your subscriptions will depend on the value you're offering, the exclusivity of your content, and your target audience.
To receive payouts from Instagram Subscriptions, you’ll need to add a payout account to your profile:
You will have to earn at least $100 before you are able to receive your first payout from Instagram Subscribers.
Getting subscribers on Instagram can sometimes be challenging, but here are a few tips to help you promote your subscriptions effectively:
If you are looking for ways to get subscribers for membership sites outside of just Instagram Subscriptions, be sure to learn about 5 Memberships Strategies from Fourthwall Creators. Launching a Fourthwall shop is another great way to boost your memberships and community - creating and selling your own custom merch lets your fans rep you in a very visible way by wearing your T-shirts and other gear!
Which countries are supported with Instagram Subscriptions?
Currently, Instagram Subscriptions are available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, United Kingdom, and the United States. You can check out Instagram’s eligibility requirements for the most up to date list of eligible countries.
Are there restrictions or deliverables for having Instagram Subscriptions?
The content must be exclusive and cannot contain nudity, hate speech, spam, or illegal activities. Also, subscription accounts must create a minimum of one post per month to remain eligible.
How do I know who has subscribed to my Instagram account?
As a creator, you can use the Instagram Creator Studio to track who has subscribed to your account. The Creator Studio provides analytics that allow creators to monitor their subscription activity.
Can I change the price of my Instagram Subscription?
Yes! You can navigate to Subscription Settings and tap Monthly Price where you will be able to change the price of your Subscription. Keep in mind that any subscribers who signed up before you changed your price will continue paying the same amount. Only new subscribers will pay the new price.
Instagram Subscriptions does offer a great opportunity for creators to monetize their Instagram accounts and offer personalized content to their subscribers. But if you're looking to commit more seriously to the membership model that's taking the creator industry by storm, consider checking out why other creators use Fourthwall for Memberships, too!
Fourthwall empowers creators and influencers to build their brand and monetize their business, with so many amazing tools to help you design your own merch, offer your own memberships, connect your socials (including Instagram!) to your Fourthwall site, and even offer your fans access to your own custom mobile phone app.
What are you waiting for? Get started on Fourthwall today, and turn your Instagram fans into part of your growing community!
(And if you're looking for even more ways to monetize your content on Instagram, be sure to read our Instagram Monetization Guide!)
There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:
Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.
Product costs are listed directly in our product catalog.
If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.
For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.
Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.
Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.
Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.
Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.
That way you can focus on designing products and promoting your shop, not taxes.
Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.
If you need help finding an artist or designer, check out our design community.
This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.
Yes. For any product from our product catalog, we'll handle all customer support for you.
From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.
For any items that you source on your own and ship from home, however, you'll need to do customer support.
Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.
Get inspired and browse all examples sites.
Fourthwall supports many free integrations, including:
There are no requirements to join Fourthwall! Sign up now.