Have you ever seen a shopping bag icon displayed on a video while scrolling through the TikTok app? This means that something in that TikTok video is being sold on the creator’s TikTok Shop!
With nearly 1.6 billion active TikTok users worldwide, TikTok is a high-visibility social media platform to post content on - so it’s no surprise that it's also become a popular platform for content creators to sell their products. As a result of this growth, TikTok has introduced new ecommerce features such as the TikTok Shop feature, which allows users to buy products directly on the TikTok app.
For creators like you, this means there's never been a better time to start selling your products on TikTok! By mastering the following steps, you can capitalize on this great ecommerce feature and take your personal brand even further by expanding your products and merch into a second online base on Fourthwall, where you can establish your own website and merch store with customized print on demand goods and so much more!
Before TikTok Shop, creators generally had to lead their viewers off the platform and away from their TikTok profile to complete purchases. This is no longer the case as viewers can purchase products directly on the platform. This means that creators stand to make immediate sales after their followers view content, making TikTok an excellent platform for monetizing content.
With TikTok Shop, almost anyone can sell products on TikTok. You can register as different business types - individual, sole proprietor, corporation or partnership. Whichever you choose, you must be at least 18 years old, and you'll have to meet some registration requirements to prove your identity and tax status when doing your onboarding.
Selling on your TikTok account is an easy process that involves the following simple steps:
1. Set up a Business Account
The first step in selling on TikTok is to create your business account. Navigate to the TikTok Shop seller page to sign in and register. From here, you’ll enter in all necessary information, including information about your business and personal identification. Having a business account gives you access to additional analytics tools that can help you determine content strategy and engagement. Here are some things to keep in mind while going through this process:
2. Set Up Shipping Templates
You can create and modify your TikTok Shop shipping templates in the TikTok Seller Center under "Shipping Options," where you can select your preferred delivery areas, services, exclusions, and rules.
TikTok Shipping offers Express and Standard options, while Seller Shipping allows self-shipping through a single provider. Make sure your shipping templates are completed before our next step - uploading products.
3. Add Your Products to the TikTok Shop
Now that you have your TikTok account set up, the next step is to add your products to your TikTok Shop! Fourthwall's seamless TikTok integration makes it a breeze for creators to sell their customized Fourthwall merch and apparel to TikTok users via their TikTok shops.
Here are some pointers from your friendly Fourthwall team:
4. Create Content
Once your shop is up and running, and everything has been approved by TikTok, it’s time to create engaging content to showcase your products! Compelling content drives interaction on the platform and ultimately boosts your rankings and sales. Create content that showcases each product to TikTok users in a creative way - this can include providing useful tips, offer product demonstrations, or doing fun unboxings.
5. Add Product Tags to Your Videos
Part of the value of the TikTok Shop is that all viewers become potential customers when they see videos tagged with products being sold. Tagging your products in your videos simplifies the purchasing experience for TikTok users. It’s also important to note that uploads with TikTok Shop shopping tags get a higher priority in TikTok's feeds.
6. Incentivize Your Followers
Interacting with followers is key to boosting sales and attracting new audiences! Followers should know that you are genuinely interested in offering them the best products and TikTok shopping experience. Consider offering discounts on your shop, like free shipping, to drive sales. You can also invest in TikTok ads to draw more attention to your TikTok Shop and products.
7. Collaborate and Promote Your Content
Beyond tagging your product videos and buying TikTok ads, you can collaborate with other creators and TikTok influencers to promote your products directly, to really grow your audience. Influencer marketing is quite successful on TikTok's platform, and many TikTok users trust their favorite influencers for product recommendations, especially if it's clear that the creator has used the product themselves.
There are several advantages to selling products on TikTok, including:
Social media is constantly growing and changing, which means there’s no guarantee that TikTok Shop will be around forever! You may lose access to your TikTok account or your TikTok Shop for any number of reasons, or you may just decide that you don’t want to use that platform anymore. Your TikTok account also doesn’t give you access to your buyer emails, which prevents you from doing email retargeting or thanking your customers. With all of this in mind, you shouldn’t rely solely on TikTok for sales.
This all might be challenging if you're only operating on one platform for your growth and success. But Fourthwall can help prevent those limitations. Creating your own website and ecommerce store on Fourthwall to sell even more of your products will ensure that your business will continue to thrive!
As a TikTok creator, ecommerce platforms like Fourthwall are perfect for you. You can sell and ship your own items or design print on demand products, letting Fourthwall handle all of your manufacturing and shipping so you can focus on designing your merch and growing your TikTok account. Your Fourthwall shop and TikTok shop are also easily integrated, so you can take advantage of the best features of both.
Creators willing to try new things outside of their comfort zones have a great opportunity to grow their brand on TikTok and Fourthwall, gaining fans and selling products on both platforms. Get your TikTok in order - then come on over to Fourthwall to launch your own website, design and sell even more products, and offer exclusive memberships to your supporters and TikTok fans. Get started on Fourthwall today!
There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:
Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.
Product costs are listed directly in our product catalog.
If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.
For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.
Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.
Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.
Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.
Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:
Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.
That way you can focus on designing products and promoting your shop, not taxes.
Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.
If you need help finding an artist or designer, check out our design community.
This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.
Yes. For any product from our product catalog, we'll handle all customer support for you.
From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.
For any items that you source on your own and ship from home, however, you'll need to do customer support.
Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.
Get inspired and browse all examples sites.
Fourthwall supports many free integrations, including:
There are no requirements to join Fourthwall! Sign up now.