If you’re a content creator looking to grow your brand through merchandise, one of the most important decisions you'll make is where to source your products.
Offering unique, branded items to your audience can be a great way to monetize your platform, but finding the right supplier can sometimes be challenging. This is where understanding the difference between product label companies comes in handy.
In this guide, we’ll explore the key differences between white label and private label products, breaking down how each option works and the advantages they offer for creators.
Whether you want to quickly launch ready-made items under your brand or fully customize merchandise that reflects your unique identity, this article will help you decide the best approach for your branded merchandise.
Private labeling refers to the practice of a retailer or business contracting a manufacturer to produce a product that is then sold under the retailer's own brand name. Unlike white-label products, which are generic and sold to multiple retailers, private label products are unique to the brand that sells them. This approach allows businesses to create a distinct brand identity and offer products that are not available elsewhere.
For example, Kirkland Signature, the private label brand of Costco, is a well-known success story in private labeling. Costco works with various private label manufacturers to produce high-quality products across a wide range of categories, from food to electronics, all under the Kirkland brand. This strategy has allowed Costco to build strong customer loyalty and generate significant sales, as customers associate the Kirkland brand with quality and value.
White labeling involves purchasing a generic product from a manufacturer and rebranding it under your own brand name. Unlike private label products, white label products are not unique to one retailer; they are sold to multiple companies, each of which brands the product as their own. This model is particularly common in industries such as software, where white label software solutions allow businesses to offer a pre-made product without investing in its development.
A prime example of white labeling can be seen in the food and beverage industry, where many generic products are sold under different brand names by various retailers. For instance, a manufacturer might produce a standard line of bottled water that is then sold under multiple brand names by different grocery chains.
While both white label and private label products offer businesses the opportunity to sell products under their own brand name, they differ significantly in several key areas:
Ownership of private label products means the creator or brand has complete control over the design, formulation, and presentation of the merchandise. This allows them to tailor every aspect of the product to meet their brand’s vision and the specific preferences of their audience.
In contrast, white label products are pre-made and sold to multiple retailers or creators, meaning the product itself is not unique to one brand. While white label items allow for quicker, more affordable branding, private label products provide creators with exclusive ownership, ensuring their merchandise is truly one-of-a-kind and stands out in a crowded marketplace.
With private label products, content creators can fully customize the design, ingredients, materials, and packaging, ensuring that the product aligns perfectly with their brand identity and audience preferences. This high level of customization allows creators to offer genuinely unique merchandise that stands out in the market and reflects their personal brand.
On the other hand, white label products come with limited customization options—usually restricted to adding a logo or adjusting basic packaging elements—making it more challenging to differentiate the product from those offered by other brands. This can limit the creative control a creator has over their merchandise.
When it comes to control over your branded products, private label brands have the advantage of overseeing every aspect of the product, from its quality and design to the production process. This means creators can ensure their merchandise meets specific standards and aligns perfectly with their brand vision, offering a more personalized experience for their audience.
White label products, however, are manufactured by a third party, giving creators less control over quality and consistency. Since the product is generic and sold to multiple businesses, maintaining strict brand standards can be more challenging, potentially affecting the overall perception of the creator's branded products.
Despite their differences, white label and private label products share several similarities that make them attractive options for businesses looking to expand their product offerings:
Both white label and private label products provide substantial cost savings by allowing content creators to skip the expensive and time-consuming process of developing a product from the ground up. With white label products, creators can quickly launch branded merchandise by rebranding pre-made items, reducing production costs and time to market.
Private label products, while more customized, still benefit from partnering with established manufacturers who already have the necessary infrastructure and expertise. This eliminates the need for creators to invest heavily in research, development, and manufacturing, making it more affordable to bring high-quality branded products to their audience.
Both white label and private label products offer creators a faster route to market compared to developing a product from scratch. White label products, in particular, allow creators to swiftly launch branded merchandise since the products are already manufactured and simply need to be rebranded, offering a quick turnaround with minimal lead time.
While private label products require more time for customization and production, they still significantly shorten the overall timeline compared to building a product from the ground up. By leveraging existing manufacturing capabilities, both models enable creators to get their products into the hands of their audience faster, capitalizing on trends and maintaining momentum in the marketplace.
White and private label products offer valuable risk mitigation strategies for content creators looking to sell branded merchandise. With white label products, creators benefit from reduced risk because these items have already been tested and proven in the market, allowing for quicker sales without investing in unproven concepts. This minimizes the chances of product failure.
On the other hand, while private label products may involve more risk due to the higher level of customization and control, they offer creators the ability to maintain strict quality standards. This control can lead to a stronger, more reliable brand reputation over time, as creators ensure their products meet their audience's expectations and align with their brand identity.
Both white and private label products offer significant resale opportunities, particularly in online and retail markets:
Choosing between white label and private label products depends on several factors, including your budget, time constraints, desired level of control, and long-term goals:
When it comes to white labeling, choosing the right partner is crucial to your success. Fourthwall is a trusted partner in creating high-quality white label products, offering comprehensive services that include product design, manufacturing, and branding.
With Fourthwall, you can ensure that your white label products meet the highest quality standards and are tailored perfectly to your brand.
Whether you're looking to enter the market with a unique product or expand your existing offerings, Fourthwall has the expertise and resources to make it happen.
Ready to take the next step? Get started with Fourthwall today to learn how we can help you create your successful white label brand.
There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:
Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.
Product costs are listed directly in our product catalog.
If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.
For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.
Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.
Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.
Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.
Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.
That way you can focus on designing products and promoting your shop, not taxes.
Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.
If you need help finding an artist or designer, check out our design community.
This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.
Yes. For any product from our product catalog, we'll handle all customer support for you.
From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.
For any items that you source on your own and ship from home, however, you'll need to do customer support.
Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.
Get inspired and browse all examples sites.
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