When's the Best Time to Post on TikTok?

One of the most important skills for TikTok creators is knowing the right time to post their content. In a platform saturated with diverse content, the challenge of standing out resonates deeply with both businesses and influencers alike. Figuring out the best times to post is not just a technique; it's a fundamental strategy to navigate the intricacies of TikTok's algorithm and help amplify your reach.

This article will explore the best times to post on TikTok throughout the week, providing creators with a comprehensive understanding of weekly trends and user engagement. Whether you're an aspiring influencer, a budding artist, or a seasoned content creator, this guide will serve as a map, exploring the ever-shifting currents of TikTok's algorithm and helping you improve your posting strategy.

Why Finding the Best Time to Post on TikTok Matters?

Identifying the best times to post on TikTok significantly impacts a creator's content performance. Posting during peak engagement hours notably enhances a video's visibility and engagement rates.  

TikTok's algorithm prioritizes content that garners rapid engagement after posting, leading to increased visibility and interaction with the audience. This strategic approach not only boosts current content performance but also amplifies a creator's potential to reach a broader audience beyond their follower base. 

Aligning posting times with peak user activity increases the likelihood of content appearing in the "For You" section, which can attract higher engagement and further expand its reach.

What's the Best Time to Post on TikTok?

Research studies have delved into the ideal posting times on TikTok, highlighting Tuesday at 9 a.m., Thursday at midnight, and Friday at 5 a.m. However, it's essential to consider time zones and the geographical locations of your audience when determining the best time to post. 

While general guidelines exist, creators should analyze their audience's engagement patterns for a more tailored approach. For a further understanding of when to post, here are some of the best posting times for TikTok creators:

Monday on TikTok: Posting Times

Mondays on TikTok witness heightened activity during lunch breaks (12 p.m. to 2 p.m.) and in the evening (4 p.m. to 7 p.m.). 

The 12 p.m. to 2 p.m. window aligns with users' leisure hours after starting the week. As users take a break from their daily routines to enjoy a meal, the app becomes a go-to source for quick and entertaining content. 

The second window, extending from 4 p.m. to 7 p.m., taps into the evening hours when users unwind after the initial hustle of the workweek. During this time, people often find themselves scrolling through TikTok as a form of leisure, making it an opportune moment for content creators to showcase their videos to a receptive and engaged audience. Seizing these moments provides an opportunity to capture the attention of a widespread audience looking for a brief escape during their Monday routine. 

Tuesday on TikTok: Posting Times

Tuesday mornings, particularly around 9 a.m. to 12 p.m., present prime posting slots. Evening slots from 7 p.m. to 9 p.m. also capture substantial user engagement.

Users settling into their work or study routines often turn to TikTok for a refreshing break. The 9 a.m. to 12 p.m. timeframe aligns with a window of heightened attention and receptiveness, allowing users to integrate social media into their mid-morning escapes. 

Transitioning into the evening, from 7 p.m. to 9 p.m., another wave of opportunity unfolds. As the day winds down, users once again gravitate towards TikTok during their leisure hours. Whether it's unwinding after a day of tasks or seeking entertainment before bedtime, the evening slots on Tuesday capture substantial user engagement.

Wednesday on TikTok: Posting Times

Midweek evenings from 7 p.m. to 9 p.m. mark significant engagement, while lunch breaks at 12 p.m. to 2 p.m. remain favorable.

The 7 p.m. to 9 p.m. timeframe is a hotspot for significant user engagement, as individuals seek entertainment and connection during their midweek reprieve. As the day unfolds and responsibilities momentarily take a backseat, users turn to TikTok to unwind, making this evening window an ideal slot for content creators aiming to captivate a broad and diverse audience.

In addition, Wednesday lunch breaks from 12 p.m. to 2 p.m. persist as a favorable posting period. As the clock strikes noon, users across different time zones pause to enjoy a meal, with TikTok becoming a digital sanctuary for a quick escape.

Thursday on TikTok: Posting Times

Thursdays exhibit an upsurge in activity during the late afternoon (3 p.m. to 5 p.m.) and early evening hours (7 p.m. to 9 p.m.).

From 3 p.m. to 5 p.m., a surge in engagement is seen as users transition from the midday slump to the final stretch of their work or school day. During this period, TikTok users actively seek content that injects energy and enthusiasm into their routines, providing creators an opportunity to showcase their captivating videos.

As the sun sets and the day transitions into the early evening, another wave of user activity emerges from 7 p.m. to 9 p.m. Thursday evenings become a hub of anticipation as users wind down from the week's demands and eagerly seek entertainment and inspiration. The content shared during this time slot has the potential to resonate deeply with TikTok users in search of engaging material to complement their Thursday evening relaxation.

Friday on TikTok: Posting Times

Friday mornings between 9 a.m. to 12 p.m. and evenings from 6 p.m. to 10 p.m. observe higher user engagement driven by end-of-week enthusiasm.

The morning hours, from 9 a.m. to 12 p.m., are particularly ripe with potential as users embark on the final stretch of their workweek. This timeframe contains a blend of productivity and anticipation, offering content creators an audience actively seeking a lighthearted distraction. As users navigate the last few tasks before the weekend, TikTok becomes a platform of choice for a quick burst of inspiration or entertainment.

Moreover, Friday evenings from 6 p.m. to 10 p.m. emerge as a prime posting window, harnessing the collective excitement and relaxation that accompanies the end of the workweek. As users transition from professional responsibilities to weekend leisure, the appetite for engaging content peaks. Creators can leverage this time slot to cater to diverse interests, ranging from Friday night plans and weekend inspiration to humorous content that resonates with the celebratory atmosphere of the impending weekend.

Saturday on TikTok: Posting Times

Saturday's spotlight evening hours are from 7 p.m. to 11 p.m. 

As the day unfolds into the weekend, users around the globe find themselves immersed in leisure time, seeking entertainment, inspiration, and a sense of connection. During these prime evening hours, the TikTok community is notably vibrant, offering a fertile ground for content creators to captivate audiences with their diverse array of videos.

Whether it's sharing weekend adventures, offering life hacks, or contributing to the weekend's celebratory atmosphere, creators can strategically target this window to align with the collective mindset of users actively seeking engaging content during their Saturday evening unwind.

Sunday on TikTok: Posting Times

Sunday evenings from 5 p.m. to 9 p.m. constitute a high-engagement period as users prepare for the upcoming week.

During this window, users find themselves in a transitional phase, preparing both mentally and practically for the impending week ahead. This unique timeframe offers content creators a strategic opportunity to connect with their audience during a moment of reflection and anticipation.

From inspirational content that kickstarts the week on a positive note to practical tips and hacks that aid in the Sunday night routine, creators can cater to the varied needs of users navigating this pivotal juncture.

How to Find The Best Time to Post on TikTok for Your Account?

To figure out the ideal time for sharing content on TikTok based on your audience, you need to access the analytics and data of your TikTok account. To make this happen, simply switch your account to a TikTok Pro Account. Let's walk through the steps together: 

• Open TikTok App: Launch the TikTok app on your smartphone or device.

• Access Profile Settings: Tap on your profile icon located at the bottom right corner of the screen to access your profile.

• Go to Settings: Look for the three dots or ellipsis icon (⋮) at the top right corner of your profile. Tap on it to access the settings menu.

• Switch to Pro Account: Scroll down in the settings menu until you find the "Manage Account" or "Switch to Pro Account" option. Tap on it.

• Select Category: TikTok will prompt you to choose the category that best describes your account, such as "Creator," "Business," etc. Select the appropriate category and proceed.

• Account Verification: Enter the necessary details and follow the prompts to verify your account and switch to a TikTok Pro Account. 

Once you've successfully switched to a TikTok Pro Account, follow these steps to access analytics and determine the best posting times:

• Go to Analytics: From your profile, tap on the three horizontal lines in the top right corner. This will open a menu – select "Analytics."

• View Your Audience Insights: Inside the Analytics section, you'll find various insights about your account's performance. Look for the "Followers" or "Audience" section.

• Analyze Activity Patterns: TikTok provides data on when your audience is most active. Check for the times and days when your followers are online and engaging with your content the most.

• Identify Peak Activity Periods: Look for trends in audience activity. Note the days and times with the highest engagement rates and interactions.

• Experiment and Schedule Posts: Use this information to experiment with posting at different times during the identified peak periods. Note the response and engagement levels for each post.

• Optimize Posting Schedule: Based on your observations, fine-tune your posting schedule to align with the times when your audience is most active and responsive.

FAQs

How many times should I post on TikTok?

Posting frequency varies, but consistency is key. Aim for at least once a day or 3-5 times a week to maintain engagement.

How do I get more views on TikTok?

Engage with trends, create high-quality content, use relevant hashtags, and interact with your audience to boost views.

Do hashtags work on TikTok?

Yes, hashtags are crucial for content discoverability and categorization. Strategic use can enhance visibility and engagement.

Monetize Your TikTok Success: Explore Fourthwall!

Understanding the importance of optimal posting times on TikTok is pivotal. It significantly impacts content visibility and audience engagement. 

Fourthwall stands as a supportive platform for content creators, offering tools, resources, and services to launch websites, sell products, and foster meaningful connections with their audience. Explore Fourthwall to amplify your creative journey!