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Aug 5, 2023
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From T-Shirts to Apparel: The Ultimate Guide to Using Mockups in Fashion

Professional Mockups, Professional Results: Why Quality Matters for Content Creators
Sample image of how artwork gets mocked into product art

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In the fast-paced world of fashion and online retail, presentation is everything. Whether you're a designer, a content creator, or an online store owner, the way you showcase your products can make or break your brand.

This is where t-shirt mockups come into play. A t-shirt mockup is a digital model or template that represents how a design will look on a physical t-shirt. It's a visual tool used by designers, online retailers, and creators to preview and showcase their designs in a realistic setting without the need to print or manufacture the actual product.

T-shirt mockups can be created using various software like Photoshop, and they come in different formats such as PSD files. They are essential in the design process, marketing, and e-commerce, allowing for quick iterations and professional presentations.

Different Types of Mockups for Designers

The four most common types of mockups for apparel are:

  1. Flat Lay Mockups: Ideal for a clean and minimalistic look.
  2. 3D Mockups: Offers a realistic and dynamic appearance.
  3. On-Model Mockups: Showcases how the shirt looks on an actual person.
  4. Studio Mockups: Perfect for a professional and high-end look.

For example, consider the following artwork design with a set of Fourthwall dice:

An example art design for mockups

After you use a tool like Fourthwall's product designer, you can create a shirt design with custom mock ups for different styles. The image below shows a flat lay mock up and an on-model mock up for a t-shirt:

An example image of mockups on a flat lay and model in a studip

You can also generate many other graphics, including folded apparel, male & female models, etc.

If you're a designer or creator wanting to ensure that your apparel is the highest quality, it's important to use a pixel-perfect mockup tool generator, so your fans get the exact item that you designed. 

What Is the Best Mockup Site?

Choosing the best mockup site depends on your specific needs and preferences. Here are some popular platforms among creators:

  • Fourthwall: The top choice for many content creators and professional designers. Fourthwall is free for creators and includes built-in flat lay and model photography, making it the best platform for pixel-perfect t-shirt and apparel mockup. 
  • Printful: Known for ease of use and integration with various e-commerce platforms, Printful offers a wide range of ready-to-use t-shirt mockups that can be customized to fit your brand.
  • Printify: Similar to Printful, Printify provides user-friendly tools and a variety of t-shirt mockups, making it a favorite among creators.
  • Placeit: With an extensive library of apparel mockups, Placeit is a go-to platform for many designers looking for diverse and professional mockup options.
  • Canva: Canva's easy-to-use design tools and a vast collection of t-shirt mockups make it a popular choice for beginners.
  • GraphicBurger: Renowned for its high-quality and unique mockup designs, GraphicBurger offers a variety of creative solutions.
  • Online Templates: Additionally, many online marketplaces offer Adobe Photoshop PSD templates or Adobe Illustrator AI templates, so you can modify your shirt design template as desired. 

These platforms cater to different skill levels and budgets, making it easier for creators to find the perfect mockup solution. Ones like Fourthwall also offer free mockups for creators, so you can create t-shirt mockups in different styles. 

Relevance to Fashion Designers and Online Stores

A shirt mockup is more than just a visual representation; it's a powerful marketing tool. By using mockups, businesses can create realistic previews of how their designs will look on actual apparel. This not only saves time but also enhances the customer's shopping experience.

For fashion designers, t-shirt mockups are indispensable. They allow designers to visualize their creations without the need for physical prototypes. This not only speeds up the design process but also reduces costs. Online stores can also benefit from using shirt templates and mockups. By showcasing products in a realistic setting, they can increase customer trust and boost sales.

Creating professional-looking mockups is a crucial task for marketers, business owners, designers, and creators. They allow you to:

  1. Preview Designs: Mockups provide a realistic rendering of a design or product, showcasing it in action. This helps in visualizing how the final product will look without the need for physical creation.
  2. Save Time and Money: Technology like Fourthwall's product renderer has made it possible to create mockups within minutes, saving precious time, energy, and money. This allows creators to rapidly iterate on their designs and understand how they might appear on a blank garment before sending to a print-on-demand or screen printing manufacturer. 
  3. Enhance Communication: By using mockups, you can avoid confusion by detailing what the finished product or design will look like. This clarity enhances communication with team members and clients.
  4. Improve Customer Experience: Mockups can be used to share product ideas or renderings with customers, giving them a better idea of what they're buying before making a purchase.
  5. Environmental Benefits: Print mockups, for example, allow you to test and sample design ideas without actual printing, saving resources and reducing environmental impact.
  6. Increase Downloads and Lead Generation: Eye-catching mockups can enhance the appeal of your marketing materials, such as lead magnets, ebooks, and more, leading to higher downloads and lead generation.

In essence, professional mockups are not just about aesthetics; they are strategic tools that contribute to effective communication, cost-saving, customer satisfaction, and environmental responsibility.

Turning your Mockups into Real Products with an Apparel Maker

Turning your digital mockups into physical apparel is a vital step in the merchandising process, and choosing the right merch maker is essential. Blanks refer to the unprinted garments that are used as the base for your designs, providing a "blank canvas" for either print-on-demand services or traditional screen printing. Here's how three popular platforms can help you transform your mockups into real products:

  • Fourthwall: Natively integrates with Printful and other manufacturers, giving you access to Printful's catalog at the same prices. Fourthwall also handles customer support for all orders sourced through their product catalog, making it a leading choice for creators like YouTubers, podcasters, artists, and graphic designers.
  • Printful: A print-on-demand service that offers a wide range of blanks, from shirts to hoodies, and allows creators to design and sell custom merchandise without worrying about inventory or shipping. You'll need a platform like Fourthwall or Shopify to showcase your products, as Printful doesn't offer a storefront.
  • Printify: Similar to Printful, Printify simplifies the process of selling custom merchandise. They offer various products, aggregate on-demand manufacturers and shipping carriers, and integrate with popular e-commerce platforms. Like Printful, they also don't offer a storefront for online sales.

Each of these offers many options beyond t-shirts, including hoodies, half sleeves, crew neck, and more. Whether you're a content creator or a professional designer, these platforms make the transition from mockup to physical apparel seamless, offering various printing like "direct to garment", embroidery, heat press, and sublimation options to suit your brand's needs.

Conclusion

Products mockups are more than just visual aids; they are strategic tools that can transform the way you do business. Many creators and graphic designers will start with shirt design template, use a t-shirt mockup generator, and then create manufacture a physical garment for their drop. When done effectively, you can elevate your brand and connect with your audience in a meaningful way.

If you're a creator looking to work with the best quality product mockups and premium quality items, be sure to check out Fourthwall's product catalog to start designing mockups for your brand. There are 100s of different items from apparel to hats to posters to mugs that you can design and sell instantly:

A sample image of Fourthwall's product catalog

Once you have a shirt template or hoodie template ready, you can build your brand on your terms. Creators can sign up on Fourthwall to get started for free.

Design & sell custom products

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Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

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