Outside of most every live concert, there’s a merch booth; on every musician or band’s website, there’s a merch store. And on so many music fans, you’ll see T-shirts, sweatshirts, and tote bags showcasing their love for their fave musicians and bands!

Selling band merch has become an essential (and visible!) part of building a successful music career. Not only does it provide an additional revenue stream for artists, but it also serves as a way for fans to support their favorite musicians and showcase their loyalty. 

Whether you’re a buzzy indie band, a singer-songwriter just starting out, or an established artist looking to expand your merchandise offerings, choosing the right platform to sell your merch is critical to your success. We’re here to help! Let’s check out the best band merch sites that can help musicians create, sell, and promote their merchandise online. 

What’s a Merch Website?

A merch website is an online ecommerce platform that allows musicians and bands to design, sell, and manage their own custom branded merchandise. These sites typically offer a variety of customizable products, from T-shirts and hoodies to posters and stickers.

The best merch websites provide musicians with the tools they need to create their own branded merch stores, upload their custom designs, manage inventory, and seamlessly integrate with social media platforms like YouTube and TikTok, and of course music services like Spotify.

For musicians, a merch website is an essential tool to put an extra spotlight on their online presence, and to bring in extra revenue from their fans.

Top Band Merch Sites for Selling Your Music Merch 

Fourthwall

Fourthwall is one of the best band merch sites for musicians looking for a multifaceted custom branding experience. It allows musicians to build their own website with seamless integrations for music services like Spotify, plus your own merch store that makes it easy to sell apparel, posters, pins, and other merchandise directly to your fans; you can even plan special merch drops.

Fourthwall’s user friendly platform also helps artists create their merch without the need for any technical expertise beyond uploading your designs and choosing styles and colors. The site also offers creators the ability to sell more than just merch; you can offer your fans digital downloads of your music, exclusive memberships with behind the scenes content, promo codes, live merch gifting during your Twitch performance streams, and much more. 

Fourthwall is a great all in one platform for musicians to grow their merch brand and their fanbase - get some fresh ideas for what kind of Fourthwall band merch you can create in this article!

Merch By Amazon

Amazon's Merch on Demand service provides musicians with an easy to use platform to create and sell merch. With Amazon’s massive reach and logistical capabilities, this platform makes it simple for musicians to get their products in front of a huge global audience, and the name recognition of Amazon is another bonus. 

Merch on Demand by Amazon allows musicians to create custom designs for shirts, hoodies, and other merch, which are printed on-demand and shipped directly to customers. Amazon’s Merch on Demand is a solid option for artists who want to focus on design and leave the rest to Amazon's reliable fulfillment services.

Shopify

Shopify is a versatile ecommerce platform that allows musicians to fully customize their online merch store. With Shopify, musicians have complete control over their store’s look and feel, making it a good choice for established bands looking to expand their online presence.

Shopify also offers various apps and integrations to utilize alongside of your merchandise, such as the ability to sell your music, tickets to your shows, and more. The platform is also scalable, so whether you already have a large catalog of merch or are perhaps just starting out, Shopify can grow with your musical business.

Threadless

Threadless is an artist driven online marketplace that lets musicians sell custom designed shirts, hoodies, and other merchandise. The platform is known for its strong community of artists, making it a fun choice for musicians looking to connect with fans through unique designs. 

Threadless handles printing, shipping, and customer service, allowing musicians to focus on the designs for their musical merchandise. The platform offers a wide range of customizable products, from apparel to home goods, all designed to showcase your band’s identity, and Threadless’ interface makes it easy to add the same design to multiple items all at once.

Bandcamp

Bandcamp is popular with musicians looking to sell music and merchandise directly to their fans. It offers the ability to sell both digital music and physical records, alongside a merch store integration where bands can sell shirts, vinyl, and other items.

The platform allows artists to set their own prices and offers a direct connection to fans, making it an excellent choice for bands looking to build a deeper relationship with their audience. Bandcamp's focus on music products also makes it ideal for musicians who want to sell their music and merch in one place.

Big Cartel

‍Big Cartel is a straightforward platform designed specifically for independent musicians and small businesses. It allows artists to create their own merch store with minimal effort, offering a range of customizable options for shirts, posters, and other products.

Big Cartel’s layout and design make it easy for musicians to manage their inventory and sales without any technical hassles, making the platform a perfect choice for emerging bands or solo artists looking to sell their merchandise online without the complexity of larger platforms.

Spreadshirt

Spreadshirt offers a wide variety of customizable products for aspiring musicians and bands, including apparel, accessories, and trendy home goods. With global shipping options, Spreadshirt allows musicians to sell their merch to fans around the world. 

The platform is simple to use, and provides a range of customization tools to help musicians create unique products that represent their brand; you can upload your own designs, or use Spreadshirt’s template options. Spreadshirt is a great option for bands looking to offer a diverse range of products.

Music Glue

‍Music Glue is a comprehensive platform for musicians to sell music, tickets, and merch, offering a full suite of tools to help bands manage their merch stores. Musicians will find customization options for various products, inventory management, and integration with music platforms.

Music Glue is ideal for bands that want a collective solution to sell their music and merch while also building their online presence, and since the main focus of the site is already music, this is another solid choice.

Solid Merch

Solid Merch specializes custom merch for musicians, with an aim toward musician-friendly prices, as well. The platform offers a wide variety of colorful products that can be personalized with your band’s designs. 

In addition to wearable merch, drinkware, and accessories, Solid Merch also lets you create CDs, cassettes, vinyl, and USB flash drives of your music, as the perfect accompaniments to the standard T-shirts, hoodies, and other band gear.

Bandzoogle

‍Bandzoogle is a platform designed specifically for musicians, allowing them to create custom websites with integrated merch stores. This service helps musicians build their brand online by providing a platform that collects their music and merch all in one place.

Bandzoogle offers customizable templates, making it easy for bands to create a pro website that reflects their musical identity. With Bandzoogle’s integrated ecommerce tools, musicians can sell everything from shirts to vinyl merch for their most dedicated fans.

Etsy

Etsy may be a popular marketplace for handmade, vintage, and unique products - but it can also be an excellent choice for indie musicians who may be a little more artistic with their custom band merch. 

Etsy’s fanbase is passionate about supporting small businesses and independent creators, which makes it a great platform for selling shirts, posters, and other unique merchandise. While Etsy is not dedicated solely to music, its focus on unique items makes it a great choice for musicians who want to sell exclusive merch products.

Pro Tips for Selling Your Band Merch

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Selling band merch is more than just setting up an online store. It’s about creating an amazing shopping experience for your fan base, to make them feel like they’re part of your growth and progress as a musician or band!  

Choose the Right Products 

Not all fans are looking for the same type of merch. Consider what your audience is most likely to purchase - T-shirts? Hoodies? Band posters? Vinyl records? It’s essential to test different types of merch to see what resonates best with your fans; or you can take advantage of an ecommerce platform like Fourthwall, where you can get started creating a huge range of merchandise for free, to see what sells best over time.

Focus on Your Brand 

Think of your merch as an extension of your band’s identity or your identity and brand as a musician; it’s important to align your merch designs with your message and style. Using consistent logos, colors, and coordinated design elements will help build brand recognition, and make your products instantly recognizable to your fans.

Leverage Social Media 

Social media platforms like Instagram and TikTok are so powerful for promoting your merch! Share photos of your products, behind the scenes and performance footage, smartly produced clips of people wearing your merch, and fan stories to engage even more with your audience. You can also collaborate with influencers or fans to generate buzz and drive traffic to your merch shop.

Optimize Your Store 

With so many shoppers browsing on mobile devices, it’s essential that your merch store is also mobile friendly. Make sure your site is easy to navigate and that it loads quickly on smartphones and tablets. Many merch platforms offer mobile optimized templates to ensure your store looks great on all devices; Fourthwall even lets you create your own fully branded mobile app for your most loyal membership customers!

Start Designing and Selling Your Band Merch with Fourthwall!

Okay, musicians, bands, solo artists, songwriters - are you all ready to start creating and selling your amazing line of customized band merch for your fans? Fourthwall makes it so easy!

Join Fourthwall to launch your own website and merch store to promote your music, with seamless integrations for musicians and creators, plenty of customizable products and colors to choose from, exclusive membership options, merch drops and announcements, promo codes, and so much more. Climb the charts of band merch with your new Fourthwall store - get started today!

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