If you’re a creator or small business owner, you already know juggling DMs, orders, and social posts can eat up your entire day.

And if you don't already have a good email automation tool at your disposal, chances are you're making your work a lot more harder than it needs to be. 

Email automation tools work behind the scenes to run your email marketing on autopilot, allowing you to stress less on the marketing aspect of your business and focus more on the creating.

It doesn't matter if you’re selling custom apparel, art prints, or digital goodies, the right tool can mean the difference between one-time shoppers and a buzzing fanbase that buys again (and again). 

In this article, we’ve rounded up eight game-changing email automation tools every creator should know about in 2025, including a few that plug right into your Fourthwall shop. 

Get ready to make your email campaigns a whole lot easier!

Why Are Email Automation Tools Important?

Staying connected with your audience shouldn’t have to drain your energy or creativity. 

Today, the smartest brands rely heavily on automation software to help take the load off sending weekly email campaigns (i.e. newsletters, surveys, product alerts, or promotional emails), that help drive traffic to their store. 

These tools make marketing a breeze for creators who are looking to grow their email list by keeping subscribers engaged without having to spend hours crafting every message manually.

With the right email marketing platform, you can build automated workflows that deliver personalized content all while you focus on creating your next best product or launch.

If you need a little more convincing, here are some other benefits that make automation tools a game changer for your brand:

Boost Sales Across Channels

Automation tools do more than blast out generic newsletters — they help you send targeted, timely messages that turn window shoppers into loyal buyers.

According to NumberAnalytics, brands using email automation alongside other channels see a jaw-dropping 250% higher purchase frequency than those relying on email campaigns alone.

Combine your email marketing with social ads or SMS for the ultimate marketing automation win.

Time and Resource Savings

Think of all the welcome emails, order confirmations, and follow-ups you’d normally write by hand — now imagine them running automatically, with your voice and branding baked in.

With an email marketing platform, you set up automation workflows once, and they handle the repetitive stuff while you design new products or shoot fresh content.

It’s like hiring a 24/7 assistant for your store, minus the overhead.

Better Customer Experience

No one wants to feel like just another email list entry.

The best email automation tools use segmentation and triggers to send personalized emails based on what your subscribers actually care about.

Whether it’s a birthday discount, a restock alert, or a thank-you for that first order, automated emails make your brand feel human and thoughtful—not spammy.

Data-Driven Growth

Modern email marketing software comes with built-in analytics and AI to help you see exactly what’s working (and what’s not).

You’ll know which email templates get the most clicks, which drip campaigns boost conversions, and where to tweak your workflows for better deliverability and results. It’s smarter marketing with less guesswork.

Stronger Brand Loyalty

Consistency is key to building a fanbase that sticks around, and automated emails make that easy.

With well-timed newsletters, transactional emails, and exclusive offers, you’re always top-of-mind for your audience.

Over time, that steady, personalized communication turns casual buyers into true brand ambassadors who share your store with their crew.

Top 8 Email Automation Tools to Use in 2025

Here’s a deep dive into eight standout email automation platforms for your online store this year:

1. Klaviyo 

Designed to help build meaningful connections with customers, Klaviyo empowers you to create highly-personalized emails that drive conversions by turning abandoned carts into completed orders and first-time shoppers into repeat buyers.

Its powerful segmentation, predictive analytics, and AI tools help you deliver the right message at the perfect moment. Whether that’s a personalized product recommendation, a timely cart reminder, or a win-back offer for lapsed shoppers. 

With cross-channel flows that combine email, SMS, and mobile push, Klaviyo keeps your audience engaged wherever they are. 

And thanks to its integration with Fourthwall, you can sync customer sign-ups and automatically trigger high-performing automations like promotional emails or cart abandonment messages to keep your customers engaged.

💰Pricing:

• Free Plan: Up to 250 contacts with core features
• Email Plan: Starts at $45/month, includes predictive analytics, flows, and A/B testing.
• Email + SMS: Starts at $60/month, adds SMS credits for multi-channel campaigns.

✅ Pros:

• Purpose-built for eCommerce with deep data integrations
• Advanced segmentation, AI recommendations, and smart sending times
• Drag-and-drop editor plus 160+ customizable templates
• Direct integration with Fourthwall for syncing subscribers and automating campaigns

❌ Cons:

• Slightly steeper learning curve if you’re new to advanced data tools
• Costs scale up as your email list and SMS usage grow

2. ActiveCampaign

Considered one of the most comprehensive email marketing and CRM solutions on the market, ActiveCampaign is built for businesses ready to level up their customer relationships and automate like pro. 

This platform goes far beyond sending newsletters. You get powerful tools for building custom automation workflows, detailed customer journey maps, and smart segmentation to send personalized content at scale. 

Its AI-powered marketing orchestration and predictive sending ensure every message lands at the best possible time to increase opens and clicks. 

You can also engage audiences through email, SMS, WhatsApp, and social channels, giving you true cross-channel marketing automation in one platform. 

If you want maximum control, deep data insights, and integrations with over 900 apps, ActiveCampaign makes managing your email campaigns, sales pipelines, and follow-ups effortless and effective.

💰Pricing:

• Starter: From $15/month, includes basic personalized and email campaigns.
• Plus: From $49/month, includes advanced automations and CRM tools.
• Pro: From $79/month, includes full cross-channel marketing with AI tools.
• Enterprise: From $145/month (enterprise-level support and features)
  (Billed annually; pricing scales with contact list size.)

✅ Pros:

• Advanced automation workflows and AI-powered campaign builder
• Combines robust email marketing with full CRM and sales automation
• Predictive sending, dynamic content, and personalized journeys
• Integrates with 900+ apps including major eCommerce platforms

❌ Cons:

• Can feel complex for beginners due to the wide feature set
• Costs increase as your subscriber list and feature needs grow

3. Mailchimp

If you want an email tool that’s as easy to use as your favorite app but powerful enough to grow your store, Mailchimp is hard to beat. 

This all-in-one email marketing platform packs a punch with drag-and-drop design, AI-powered writing tools, and ready-made templates so you can craft stunning newsletters and promotions in minutes. 

Its marketing automation lets you set up smart workflows, abandoned cart reminders, and customer journeys that run on autopilot, so you can spend less time chasing sales and more time creating. 

Mailchimp also helps you expand your reach with pop-up forms, landing pages, SMS, and social ads, all tracked with clear reports and benchmarks. 

Plus, syncing Mailchimp with your Fourthwall shop is simple: just upload your subscriber list and start sending targeted campaigns to keep fans engaged and buying.

💰Pricing:

• Free Plan: $0/month, includes basic email campaigns for up to 500 contacts.
• Essentials: Starts at $13/month, includes A/B testing, scheduling, and basic automation.
• Standard: Starts at $20/month, includes advanced automation, and predictive segmentation.
• Premium: Starts at $350/month, includes priority support, multivariate testing, and advanced analytics.

✅ Pros:

• User-friendly and quick to launch campaigns
• Good balance of features for beginners and growing businesses
• AI tools and content suggestions save time
• Easy integration with Fourthwall for uploading your shop’s subscriber list

❌ Cons:

• Automation features are less robust than some eCommerce-focused tools
• Costs can climb fast as your list and features expand

4. Drip

Drip is tailor-made for eCommerce brands that want to turn every site visit into a sale with smart, behavior-driven marketing. 

Its intuitive visual workflow builder and ready-to-go templates for welcome emails, abandoned carts, and post-purchase follow-ups make automating your sales funnel feel effortless—no coding needed. 

With dynamic segmentation and real-time syncing with your store’s data, you can craft hyper-personalized emails and SMS that feel like they were written just for each customer. 

Drip’s reporting and revenue tracking tools even show you exactly which flows are generating sales, so you can keep testing, tweaking, and improving your campaigns.

💰Pricing:

• Starts at $39/month for up to 2,500 contacts, includes unlimited email sends, dynamic segments, and up to 50 workflows.

✅ Pros:

• Purpose-built for eCommerce conversions
• User-friendly workflow builder and templates
• Dynamic segmentation and clear ROI reporting
• Easy integration with Shopify, WooCommerce, and more

❌ Cons:

• Limited CRM features compared to all-in-one platforms
• Pricing increases as your email list grows

5. beehiiv

beehiiv is an impressive email marketing platform designed to grow and monetize your newsletters more effectively. 

Along with an intuitive editor that creates professional looking newsletters catered to your audience, beehiiv includes built in tools for referrals and ad placements, along with audience segmentation to help target subscribers. 

It also includes analytics to track opens, clicks, and revenue so you always know how your email campaigns are performing.

beehiiv’s automation features let you build dynamic email sequences with advanced triggers and actions, so you can automate welcome series, re-engagement campaigns, or time-based updates with ease.

Best of all, beehiiv plugs right into your Fourthwall shop, so when someone signs up for your mailing list, they’re instantly looped into your beehiiv newsletter—no manual importing, no fuss. 

💰Pricing:

• Launch: Free, and includes a custom website, unlimited sends, and up to 3 publications.
• Scale: Starts at $43/month, includes paid subscriptions, automation, referral program, beehiiv AI, ad network)
• Max: Starts at $96/month, includes priority support, sponsorship tools, AI helpers, more publications)

✅ Pros:

• Perfect for creators and digital publishers
• Easy-to-use editor and automation workflows
• Built-in referral program and ad network
• Seamless integration with Fourthwall to sync shop subscribers

❌ Cons:

• Less advanced eCommerce features compared to specialized eCommerce email tools
• Some advanced features only available on higher tiers

6. Omnisend

Omnisend is a powerful all-in-one platform that makes eCommerce marketing refreshingly simple yet incredibly effective. 

Designed for online shops, it offers ready-made workflows for welcome series, cart recovery, birthday deals, and personalized product recommendations, all crafted to boost conversions without extra hassle. 

What sets Omnisend apart is its seamless blend of email, SMS, and push notifications, plus fun tools like gamified pop-ups and sign-up forms that turn casual visitors into loyal subscribers. 

The drag-and-drop builder and intuitive segmentation make personalizing campaigns easy, while real-time sales tracking shows you exactly which channels are paying off. 

💰Pricing:

• Free Plan: Includes up to 250 contacts, 500 monthly emails, signup forms, and basic automation.
• Standard Plan: Starts at $11.20/month, includes 6,000 emails per month, unlimited web push notifications, access to a dedicated success manager, and 24/7 priority support.
• Pro Plan: Starts at $41.30/month, includes unlimited emails and web push, global SMS messaging, advanced reporting, a dedicated success manager, bonus monthly SMS credits equal to your plan price.
• Custom Plan: Tailored pricing, includes global SMS messaging, unlimited emails, free migration, a dedicated onboarding specialist, and all advanced features.

✅ Pros:

• Pre-built workflows perfect for eCommerce
• Integrated SMS and push notifications
• User-friendly drag-and-drop campaign builder
• Excellent customer support

❌ Cons:

• Template design flexibility can feel limited for advanced users
• SMS credits are billed separately from your plan

7. Kit

Kit (formerly ConvertKit) is a purpose-built email automation platform designed specifically for creators, whether you’re a blogger, educator, YouTuber, or digital product seller. 

With Kit, you can effortlessly grow your subscriber list using customizable sign-up forms and landing pages, then organize fans with smart tags and segments to send them personalized content. 

Its intuitive visual automation builder lets you craft email sequences for launches, course sales, or newsletters that nurture fans into loyal customers. 

While it is lighter on advanced eCommerce tools for physical goods, Kit truly excels at helping creators build communities, sell digital products, and automate consistent income streams. 

Plus, it offers seamless integrations with creator tools and a supportive community to help you scale your Fourthwall store without stress.

💰Pricing:

• Free Plan: Get started for $0/month, manage up to 10,000 subscribers with unlimited landing pages, opt-in forms, broadcasts, and basic automation.
• Creator Plan: From $25/month, includes unlimited advanced visual automations, email sequences, two users, smart recommendations, and 24/7 email and chat support.
• Creator Pro Plan: From $50/month, unlock advanced A/B testing, Facebook custom audiences, newsletter referrals, link editing in sent broadcasts, engagement scoring, deliverability reporting, an insights dashboard, and priority support.

✅ Pros:

• Extremely creator-friendly interface and intuitive visual automation builder
• Powerful tagging and segmentation for personal, targeted emails
• Excellent for selling digital products, courses, and memberships
• Flexible pricing tiers and a generous free plan for up to 10,000 subscribers
• Seamless integrations with popular creator tools like Patreon, Canva, and more

❌ Cons:

• Limited advanced eCommerce automation for physical products
• Fewer built-in email templates compared to some all-in-one platforms
• Some features, like Facebook Custom Audiences and advanced A/B testing, are only available on higher-tier plans

8. Brevo

Formerly known as Sendinblue, Brevo is an all-in-one marketing and CRM powerhouse trusted by over 500,000 businesses worldwide. 

It brings together email marketing, SMS, WhatsApp, live chat, and simple CRM tools in one user-friendly dashboard, making it a smart choice for creators and online stores wanting to manage customer relationships seamlessly. 

Brevo excels at transactional and bulk emails, with robust deliverability and a flexible pay-per-email pricing model, so you only pay for what you send, not how big your list grows. 

Its intuitive drag-and-drop editor, real-time reporting, and AI-powered content tools help you craft effective campaigns quickly, while automation workflows for welcomes, abandoned carts, and re-engagement run quietly in the background. 

Whether you’re nurturing subscribers, sending promotions, or chatting with customers live, Brevo covers it all in a cost-effective package.

💰Pricing:

• Free Plan: Send up to 300 emails per day, unlimited contacts.
• Starter: From $8.08/month for 5,000 emails/month, no daily limit.
• Business: From $16.17/month for 5,000+ emails/month, includes advanced features like automation and A/B testing.
• Enterprise: Custom pricing with tailored onboarding, priority support, and exclusive features.

✅ Pros:

• Multi-channel toolkit: email, SMS, WhatsApp, live chat, and CRM in one
• Pay-per-email pricing—great for big lists with low send volume
• Strong deliverability and transactional email capabilities
• Intuitive drag-and-drop email editor and built-in AI tools
• 150+ integrations and GDPR/CCPA compliance

❌ Cons:

• Marketing automation is less advanced than specialized platforms like Klaviyo
• Template library and design flexibility are somewhat limited
• Some features (like phone support and advanced reporting) are only on higher plans

Use Email Automation Tools to Power Your Fourthwall Store

Take your Fourthwall shop from great to unstoppable with powerful email marketing integrations designed for creators and brands who want real connections and real results. 

Whether you’re growing your list, sending product drops, or turning casual fans into loyal customers, these tools have you covered every step of the way. 

Here’s what you get when you connect Mailchimp, Klaviyo, Kit, and beehiiv to your store:

• Mailchimp: Effortlessly build branded emails, automate product updates, and run promotional blasts that reach your audience at the perfect moment.
• Klaviyo: Master data-driven email marketing with cart abandonment flows, personalized product recommendations, and smart automations that convert shoppers into superfans.
• Kit (ConvertKit):  Perfect for creators selling digital products and courses, with simple tagging, easy automations, and audience segmentation to keep your biggest fans engaged.
• Beehiiv:  Launch your own subscriber-first newsletter, send re-engagement emails, and grow your list directly from your Fourthwall store—no coding required.

With these integrations, you can nurture your community, boost repeat purchases, and keep your brand top-of-mind—all while Fourthwall handles the heavy lifting behind the scenes. 

Connect your favorite email tool today and turn every click into a sale!

Frequently Asked Questions

What is an email automation tool and how does it work?

An email automation tool helps you send the right message to the right person at the right time, without manually crafting and sending each email. 

It works by using pre-built workflows and triggers, like when someone signs up for your newsletter, abandons a shopping cart, or makes a purchase. 

This saves time, keeps your audience engaged, and drives more sales on autopilot.

How do email automation tools help increase sales for my online store?

Email automation tools boost sales by targeting subscribers with personalized content based on their behavior and interests. 

For example, you can automatically send a welcome series to new subscribers, remind shoppers about abandoned carts, or share product recommendations based on past purchases. 

This level of personalization builds trust and encourages repeat buying, helping you earn more from every customer interaction.

Do I need technical skills to set up email automations?

Nope! Most modern email automation tools, like Mailchimp, Klaviyo, Kit, and beehiiv, use intuitive drag-and-drop editors and visual workflow builders. 

You can customize templates, set up sequences, and segment your audience with just a few clicks—no coding needed. 

Many platforms also offer tutorials, customer support, and ready-made templates to make getting started super simple, even for beginners.