How to Run a Successful Giveaway Using Fourthwall
When building a strong and loyal following, it’s important to continue fostering a sense of community. One way to do this is by using Fourthwall’s giveaway link feature. In addition to creating custom promo codes or site-wide discounts, you can generate giveaway links to give to your community members.
What is a giveaway link?
A giveaway link is a special URL that allows winners to order a product of your choice from your shop at no cost. This link will bring them through the normal checkout process, but won’t ask them for a payment method.
This makes giving away products exponentially easier for creators. You won’t need to collect any information from the winner or those entering. They enter their own size and shipping information.
How do I use Fourthwall’s giveaway link feature?
First, you’ll need to navigate to your dashboard. From there, select “promotions,” then “create a promotion” and choose “giveaway links.” This is when you’ll need to
- Navigate to your dashboard
- Select “promotions” > “create a promotion” > “giveaway links”
- Choose the product you’d like to give away (this can be a public or a hidden product)
- Choose the amount of this product you’d like to give away and save your choices
Once you’ve done this, our platform will automatically generate URLs based on the number of items you’d like to give away. You can then share those links with the giveaway winners.
How do I run a successful giveaway?
There are a few key things you’ll need to get figured out before you announce your giveaway:
- What platform you want to announce your giveaway on
- The logistics of the giveaway: How supporters will enter, how long it’ll take place, how winners will be selected, how you’ll send them the links
- Which product from your shop you’d like to give away
Let’s dive deeper into these steps, to help make your giveaways as effective and successful as possible.
Choosing the platform for your giveaway
As with most things on social media, you should prioritize your most active channel. Wherever you and your community are most active, you’ll find more success announcing the giveaway there. You can also do this across multiple channels, which especially makes sense if you’re generating multiple giveaway links.
Laying out the giveaway parameters
Whether you’re hosting a contest or you’re randomly selecting giveaway winners, you’ll need to map out the details before announcing. If you’re planning on choosing random winners, there are many tools online like this one that can auto generate winners based on your parameters. In your announcement, you should let supporters know how long the giveaway will run before winners will be announced, and communicate how the winners will be chosen. Let them know how they must enter the giveaway - a popular method here is to ask supporters to like, follow and comment as an entry.
Choosing a product to give away
It might be hard to choose which product you’d like to give away, but luckily you can always generate giveaway links for multiple products. When deciding on a product, you may also want to consider your profit loss from this giveaway. The more expensive the product, the more money taken out of your profits. If you’re running a giveaway where there will be many winners, we suggest offering accessories like custom hats or stickers. Keep in mind that you’ll likely quickly make up the profit loss because you’re going out of your way to give back to your community, which they’ll appreciate.
It’s also important to build hype around this giveaway. Get your supporters excited to enter. You can do this by promoting both the quality of your products and your giveaway contest. Prove that you love your products by showcasing them in your content - this is a great way to increase sales.
Start giving back to your community
Rewarding your community for their support is something every content creator should explore. Your followers have helped you get to where you are, and it’s important to show them appreciation. Fourthwall makes it easy to do this by sending out giveaway links that create a seamless process for both you and the giveaway winner. For more information on giveaway links, head to our help center article.