Start now
←  Fourthwall Blog
·
Feb 1, 2024
·
3
min read

How to Run a Successful Giveaway Using Fourthwall

Elevate Your Community Giveaways with Fourthwall
giveaway blog image

Table of Contents

When building a strong and loyal following, it’s important to continue fostering a sense of community. One way to do this is by using Fourthwall’s giveaway link feature. In addition to creating custom promo codes or site-wide discounts, you can generate giveaway links to give to your community members. 

What is a giveaway link?

A giveaway link is a special URL that allows winners to order a product of your choice from your shop at no cost. This link will bring them through the normal checkout process, but won’t ask them for a payment method. 

This makes giving away products exponentially easier for creators. You won’t need to collect any information from the winner or those entering. They enter their own size and shipping information. 

How do I use Fourthwall’s giveaway link feature?

First, you’ll need to navigate to your dashboard. From there, select “promotions,” then “create a promotion” and choose “giveaway links.” This is when you’ll need to 

  1. Navigate to your dashboard
  2. Select “promotions” > “create a promotion” > “giveaway links”
  3. Choose the product you’d like to give away (this can be a public or a hidden product)
  4. Choose the amount of this product you’d like to give away and save your choices

Once you’ve done this, our platform will automatically generate URLs based on the number of items you’d like to give away. You can then share those links with the giveaway winners. 

How do I run a successful giveaway?

There are a few key things you’ll need to get figured out before you announce your giveaway:

  1. What platform you want to announce your giveaway on
  2. The logistics of the giveaway: How supporters will enter, how long it’ll take place, how winners will be selected, how you’ll send them the links
  3. Which product from your shop you’d like to give away

Let’s dive deeper into these steps, to help make your giveaways as effective and successful as possible.

Choosing the platform for your giveaway

As with most things on social media, you should prioritize your most active channel. Wherever you and your community are most active, you’ll find more success announcing the giveaway there. You can also do this across multiple channels, which especially makes sense if you’re generating multiple giveaway links. 

Laying out the giveaway parameters

Whether you’re hosting a contest or you’re randomly selecting giveaway winners, you’ll need to map out the details before announcing. If you’re planning on choosing random winners, there are many tools online like this one that can auto generate winners based on your parameters. In your announcement, you should let supporters know how long the giveaway will run before winners will be announced, and communicate how the winners will be chosen. Let them know how they must enter the giveaway - a popular method here is to ask supporters to like, follow and comment as an entry. 

Choosing a product to give away

It might be hard to choose which product you’d like to give away, but luckily you can always generate giveaway links for multiple products. When deciding on a product, you may also want to consider your profit loss from this giveaway. The more expensive the product, the more money taken out of your profits. If you’re running a giveaway where there will be many winners, we suggest offering accessories like custom hats or stickers. Keep in mind that you’ll likely quickly make up the profit loss because you’re going out of your way to give back to your community, which they’ll appreciate. 

It’s also important to build hype around this giveaway. Get your supporters excited to enter. You can do this by promoting both the quality of your products and your giveaway contest. Prove that you love your products by showcasing them in your content - this is a great way to increase sales. 

Start giving back to your community

Rewarding your community for their support is something every content creator should explore. Your followers have helped you get to where you are, and it’s important to show them appreciation. Fourthwall makes it easy to do this by sending out giveaway links that create a seamless process for both you and the giveaway winner. For more information on giveaway links, head to our help center article.

Design & sell custom products

Multiple designs being placed onto a sweatshirt/jumper/crewneck and then being shown as a mockup image
4.6
(766+ seller reviews)
Fourthwall is the best way to create your own premium quality products to sell to your online audience
Premium quality. Fast shipping. No minimums.
Multiple designs being placed onto a sweatshirt/jumper/crewneck and then being shown as a mockup image

Build your brand. On your terms

Browse our product catalog

Choose from hundreds of premium products you can design and sell instantly
Cotton Heritage M2580
Cotton Heritage Unisex Premium Hoodie
71
Printed
Embroidered
From $25.45
|
No minimums
+11
Allcolor 5493
Kiss Cut Stickers
46
Sticker
From $2.20
|
No minimums
+0
Mugz WGM78
White Glossy Mug
43
Sublimation
From $5.95
|
No minimums
+0
Mugz WGM79B
Black Glossy Mug
42
Sublimation
From $8.95
|
No minimums
+0
Gildan 5000
Gildan Heavyweight T-Shirt
42
Printed
Embroidered
From $9.50
|
No minimums
+31
Mugz WGM79C
Ceramic Mug with Color Inside
40
Sublimation
From $8.95
|
No minimums
+6
Gildan 64000
Gildan Unisex Softstyle T-Shirt
34
Printed
From $9.25
|
No minimums
+3

Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.