Instagram is well known for being the “pretty pictures” app, where creators and influencers post photos and videos of their travels, fashion choices, foodie creations, concert experiences, and more. It’s a visually driven platform where first impressions matter, and where a well-crafted Instagram video thumbnail can dramatically improve the visibility and engagement of your Instagram videos and posts. 

Thumbnails matter on Instagram! A great thumbnail cover image and relevant text captions can get you many more views on your Instagram video posts.

Think of video thumbnails as the cover image for your content - kind of like the cover artwork on a Spotify song release - intriguing viewers to click on the image and look further. So let’s learn how to create Instagram video thumbnails that showcase your profile, encourage engagement, and make your Instagram account really stand out!

Why Instagram Thumbnails Matter

Compelling Instagram video thumbnails help you attract viewers, getting them to click on your content and interact, improving that all-important engagement. Great thumbnails and cover images can also boost your overall profile aesthetic, making your Instagram feed look sleek and professional. Unlike casual viewers, who may only briefly flip through your profile and content, engaged viewers and followers are more likely to stick around and watch your videos. 

Well designed Instagram video thumbnails also help Reels, Stories, and other Instagram posts stand out in feeds and on profiles, making your content more appealing even just at a glance. 

You can rely on auto-generated thumbnails (the thumbnails that Instagram automatically makes for your posts), but those may not always capture the best moment of your video. Custom thumbnails give you full control over how your post or video is presented. Promotional content also benefits greatly from custom thumbnails and cover images, so you can highlight the brand’s messaging effectively. 

Using vibrant, colorful, high quality thumbnails can help you draw more people in, and aligning the style of your video thumbnails with your own brand identity can help your followers recognize your posts across the platform. Attention to thumbnail and cover image detail can really elevate the reach of your Instagram content!

Key Elements of the Best Instagram Thumbnails

Creating a great video thumbnail involves several specific elements. Successful Instagram video thumbnails combine all of these elements to attract viewers and represent your brand and your content!

• Visual Clarity: Ban the blur! Don’t settle for amateur-looking images for your thumbnails. High resolution images ensure that your video thumbnails also look sharp and professional.
  
• Readable Text: Bold, easy to read text, titles, and captions on your thumbnails help viewers quickly understand your video’s purpose and the story you’re trying to tell, even on smaller or mobile screens.
  
• Brand Consistency: The look of your brand helps identify you. Use colors, fonts, and imagery that align with your overall aesthetic, both on your Instagram  thumbnails and on your other socials.
  
• Compelling Imagery: Choose bright, engaging visuals, expressive faces, and intriguing titles for your thumbnails that grab attention immediately. 

Pro Tip: Make Use of Color Psychology! Different colors can create different vibes or emotions around your posts, so alongside the colors of your own branding, put some thought into the color palettes you’re using for your thumbnails on Instagram. Just as a general guide, vibrant reds and oranges communicate energy; greens evoke nature; and blues feel calm. Trending colors should also be considered, like Millennial Pink or Pantone’s yearly color choice (2025’s is “Mocha Mousse,” a rich coffee brown.) And of course brighter colors can make your thumbnails and cover images really pop, especially in Instagram’s dark mode!

Make an Instagram Thumbnail in 5 Steps

1. Choose Your Design Tool

If you’re already familiar with designing, then tools like Adobe Photoshop are perfect for creating quick and professional-looking Instagram video thumbnails. If you’re less experienced, don’t worry - online platforms like Canva and Snappa are beginner-friendly (Adobe also offers Adobe Express), and have predesigned templates tailored for Instagram. Choose a tool that suits your experience level and design requirements to streamline the creation of your Instagram video thumbnails.

2. Start with the Correct Dimensions

Ensure that your thumbnails fit Instagram’s recommended dimensions (in pixels.) Proper dimensions ensure your thumbnail looks great across all devices and formats. For Instagram Reels and Stories, the recommended size for both posts and thumbnails is 1080x1920 px; both should have an aspect ratio of 9:16. Sizing on Instagram can get a little tricky, so don’t hesitate to use the Instagram Help Center if you’re unsure. 

3. Select a High Quality Image

To make a great thumbnail, start with a visually appealing still from your video, or upload a related image from your camera roll or desktop folder. Make sure that the cover image highlights the most engaging aspect of your video, drawing viewers in to click on the thumbnail.  

4. Add Design Elements

Sometimes the thumbnail image itself is interesting enough - but other times you might want to add a little something extra to your Instagram video thumbnail. You can choose overlays, icons, text, or bold shapes to make your thumbnails even more visually striking - keep the colors complimentary, and balance your design elements carefully to keep the cover image itself uncluttered and easily identifiable. 

If you use text on an Instagram video thumbnail, keep it short - 3 to 5 words - and make it bold and readable. Position the text strategically within Instagram’s “safe zones” (see Insta’s Help Center for more specific directives) to avoid cropping.

5. Export and Upload!

Save your custom thumbnail as a PNG or JPEG file for optimal quality, then upload the thumbnail as the cover image for your Instagram video. The custom thumbnail will represent your post and will give potential viewers a sneak peek at your video content!

More Tips to Optimize Your Instagram Video Thumbnails

• Test Designs to See What Works: Experiment with Instagram video thumbnail styles and layouts to determine what works best for your audience; use your Instagram Analytics to determine which posts perform best and adjust accordingly.
  
• Preview Thumbnails on Mobile Devices: According to Statista, a whopping 98% of Instagram users primarily use Instagram on their phones. So make sure your thumbnail designs are clear and legible on small screens!
  
• Make Good Use of Colors: Colors can create specific vibes, and can complement your brand. Bright colors and nicely contrasting images can help your thumbnails stand out in Instagram dark mode. Use thumbnail colors and styles that match your overall Instagram aesthetic.
  
• Keep Your Thumbnail Designs Simple: Focus on one main subject for your Instagram video thumbnails to avoid visual clutter, and use extra design elements and fonts carefully to blend simplicity with maximum impact.

Team Up with Fourthwall for Maximum Instagram Impact

With customizable templates and ecommerce integration, Fourthwall offers plenty of options and opportunities to expand your Instagram audience and really put the spotlight on your Instagram profile. Give your new Insta fans another place to hang out by launching your own Fourthwall website and merchandise shop full of your custom merch. Offer memberships to your most loyal Instagram followers, with lots of extra exclusive perks, and enable tipping so you can accept support for your content creation.

You can also connect your Instagram account directly to your Fourthwall shop, so you can easily sell your branded Fourthwall merch to your Instagram followers! Get started on Fourthwall today!