Have you ever considered turning fan appreciation into real revenue?
Introduced in early 2019, TikTok gifting revolutionized content monetization for creators. Initially integrated into TikTok LIVE, this feature quickly became a favorite, enabling fans to buy TikTok coins and send gifts as tokens of appreciation during live streams.
This innovative system has not only provided TikTok creators with a new revenue stream but has also allowed fans a new way to engage with their favorite creators while supporting their content. By 2024, TikTok gifts have evolved, offering dozens of themed and event-specific options for supporters to reward their favorite TikToker, from a simple finger heart to an expensive gift like the ‘TikTok Universe,’ each with its own value and price point.
But just how much value do these virtual tokens really have?
This article will help break down and explore the value of these gifts, shedding light on their significance for both TikTok creators and fans.
TikTok gifts are virtual tokens purchased by users to show support for their favorite creators during live streams.
These gifts vary in appearance, featuring a wide array of designs such as cute stickers and flashy fireworks, each contributing to the interactive and vibrant nature of TikTok live interactions.
Once purchased, TikTok gifts are non-refundable, underscoring the significance of each gesture of support. They directly contribute to a creator's revenue and influence their standing within the platform's community.
This system not only fosters engagement but also enables fans to express appreciation in tangible ways, enhancing the relationship between creators and their audiences on TikTok.
💡 Pro Tip: If you're getting regular support through TikTok gifts, why not take things a step further? Platforms like Fourthwallallow you to launch your own merch store, offer exclusive content, and deepen fan connection — all while building a brand that lives beyond TikTok.
TikTok coins serve as the main currency within the platform, enabling users to buy virtual gifts for creators during live streams.
Users can obtain TikTok coins through in-app purchases or by participating in promotional events and activities.
These coins provide a direct means for fans to express their admiration and support for creators they enjoy watching.
By exchanging coins for virtual gifts like stickers, animations, and other digital items, users not only enhance the interactive experience of TikTok live streams but also play a crucial role in the financial support and encouragement of their favorite content creators.
The value of TikTok coins can vary slightly depending on regional pricing and currency exchange rates. Coins on TikTok are generally worth $0.01 each and can be purchased in bundles (fees included):
These prices can provide a rough estimate, but exact values may differ based on your location and any promotional discounts TikTok might offer from time to time. It's always best to check the latest pricing directly within the TikTok app for the most accurate information.
Diamonds function as a virtual currency that signifies fans' appreciation and support during live streams. These diamonds are accrued based on the gifts given by the audience throughout the live video session.
After the live stream concludes, creators can access their Live summary details to view the total number of gifts received, which are automatically converted into diamonds. Creators have the flexibility to manage their diamond balance within the TikTok platform and can choose to withdraw funds by linking their TikTok account to PayPal.
This system not only incentivizes creators by directly translating fan support into financial rewards but also enhances the interactive experience on TikTok, fostering a closer bond between creators and their audience through tangible expressions of admiration and support.
The value of TikTok Diamonds can also vary, but generally, each diamond is worth approximately $0.005 (half a cent). TikTok converts diamonds to cash at this rate, although the actual amount a creator receives might be slightly less due to platform fees.
For example, if a creator has 1,000 diamonds, this would be worth approximately $5. However, the creator should account for potential fees taken by TikTok before the funds are transferred to their PayPal account.
To get the most accurate and up-to-date valuation, creators should refer to the TikTok app, as rates and policies can change.
TikTok boasts an extensive array of over 100 different gifts, catering to every budget and level of support. From the modest ‘Rose’ to the extravagant ‘TikTok Universe,’ there's a gift for every occasion and sentiment. Let's delve into the range of TikTok gift values and their real-world equivalents.
TikTok boasts an extensive array of over 100 different gifts, catering to every budget and level of support. From the modest ‘Rose’ to the extravagant ‘TikTok Universe,’ there's a gift for every occasion and sentiment. Let's delve into the range of TikTok gift values and their real-world equivalents:
Value: 1 coin
Approximate USD: $0.01
Value: 5 coins
Approximate USD: $0.07
Value: 20 coins
Approximate USD: $0.27
Value: 49 coins
Approximate USD: $0.65
Value: 100 coins
Approximate USD: $1.33
Value: 199 coins
Approximate USD: $2.64
Value: 500 coins
Approximate USD: $6.65
Value: 1,000 coins
Approximate USD: $13.30
Value: 2,988 coins
Approximate USD: $39.74
Value: 6,000 coins
Approximate USD: $79.78
Value: 15,000 coins
Approximate USD: $199.50
Value: 18,000 coins
Approximate USD: $239.40
Value: 29,999 coins
Approximate USD: $398.95
Value: 44,999 coins
Approximate USD: $562.48
It’s important to note that prices for these gifts can fluctuate slightly based on regional pricing and the current exchange rates for TikTok coins.
Users can always check the latest prices directly in the TikTok app's gifting menu for the most accurate information.
To receive TikTok live gifts, creators need to meet the following requirements:
To set up live gifts as a creator:
Building a strong community and consistently delivering engaging content is key to success on TikTok. TikTok gifts are just one-way fans can show their support.
Platforms like Fourthwall take this support to the next level by helping creators monetize their content through memberships and merchandise, enabling them to diversify their income streams and build sustainable careers.
Creators can also integrate their TikTok profiles with Fourthwall, displaying their videos on their homepage and selling products directly on TikTok Shop, making it easy for fans to purchase their merchandise.
Additionally, Fourthwall handles production and shipping logistics, allowing creators to focus on content creation.
This platform also supports personalized thank-you videos, further enhancing fan engagement and increasing sales potential.
So, if you’re looking to elevate your TikTok game and monetize your content, buy TikTok coins, encourage your fans to send gifts, and sign up with Fourthwall to take your brand to the next level!
Yes, many creators earn real money through TikTok Live gifts, especially when they have an engaged fanbase that frequently sends gifts like the diamond tree, finger heart, or love balloon during live streams.
The more gifts you receive, the more diamonds you accumulate, which TikTok converts into cash. While gifts like the rose offer smaller returns, expensive gifts like the TikTok Universe or Dragon Flame add up quickly.
To truly maximize earnings, creators often combine TikTok monetization with platforms like Fourthwall, where they can sell merch or digital content outside of the TikTok screen experience.
While you can make a lot of money, success depends on content consistency, audience interaction, and strategic promotion using the gift icon during your lives.
On average, 100 TikTok coins are worth approximately $1.33 USD, but the actual value can vary depending on your location and whether you buy coins in a bundle through the recharge screen.
To break it down, each TikTok coin is roughly valued at $0.01, though buy TikTok coins options may include platform fees.
When users send gifts such as the mirror flower, hand heart, or even the quirky frog prince, those gifts are bought with coins and converted to diamonds for creators.
For exact coin-to-cash value, it’s best to check the app’s recharge page, where you can also explore how many coins are needed for trending gifts like the makeup box or party boat.
A TikTok rose is one of the platform’s most common gifts and is valued at 1 TikTok coin, making it worth about $0.01 USD.
While it may seem small, receiving a steady stream of roses, paper cranes, or dancing bears can contribute to a creator’s total diamonds, eventually translating into real money.
Fans often send roses as a quick gesture using the gift icon, especially when creators are live and entertaining their audience with trending content.
Though not an expensive gift like the tumpeng or whale, roses symbolize frequent support and play a big role in boosting engagement during TikTok Live gift sessions.
There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:
Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.
Product costs are listed directly in our product catalog.
If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.
For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.
Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.
Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.
Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.
Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.
That way you can focus on designing products and promoting your shop, not taxes.
Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.
If you need help finding an artist or designer, check out our design community.
This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.
Yes. For any product from our product catalog, we'll handle all customer support for you.
From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.
For any items that you source on your own and ship from home, however, you'll need to do customer support.
Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.
Get inspired and browse all examples sites.
Fourthwall supports many free integrations, including:
There are no requirements to join Fourthwall! Sign up now.